Campaigns & Conversion
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Conversion ratio reports are designed to help you optimize your marketing effectiveness. With zWebTülz Web Analytics, you can generate several Conversion Ratio reports, Internet Sales Conversion Ratios, such as Conversion Ratio by Referring Domains, by Search Engines, by Search Phrases, by Countries and by Entry Pages to answer the following questions:
  • How effective are my marketing campaigns?
  • Where do my paying visitors come from?
  • Which visitors subscribe to a service?
  • How effective are search engines?
  • Which search phrases drive quality visitors to my website?

zWebTülz Gold is now bundled with a Campaign Management add-on which allows you to track any kind of advertising campaigns including CPC search engines, Affiliate Programs, E-mail campaigns, Banner campaigns etc.

Online advertisers are having difficulties distinguishing visitors arriving using search engines (e.g Yahoo) and visitors clicking on a CPC listing shown among Yahoo's search results. zWebTülz' Campaign Management module supports CPC search engine tracking and offers an accurate way to determine new, returning and unique visitors, bounce and conversion rates as well as revenue generated by CPC search engines and search phrases.
CPC search engine tracking is available in
zWebTülz E-Business and Enterprise editions.


The campaign summary report list all types of campaigns
including CPC search engine campaigns, affiliate programs, referral
programs, email campaigns etc. and offers drill down options
for further analysis.


Example: This CPC Search Engine Conversion reports shows
the number of actions as well as the revenue each Overture search phrase
has generated. (In the sample above the number of SALE actions are shown)
 DETAILS
Analyze sources of customer acquisition
See where your quality customers come from, where they entered your site or what search engines and search phrases they used
Analyze conversion success of search engines, search phrases, referrers
See which search phrases, search engines, referrers or landing pages generate the best conversion rate
Track any ad campaign and campaign parameters
Analyze, compare and optimize all types of online marketing campaigns. Visitors arriving through a campaigns are identified using URL parameter analysis or referrer analysis. (Other customization options allow you to track the affiliate ID of affiliates, different email links within an email or different banners ads within a banner campaign etc.).
Bounce rate analysis
Bounce rate figures are calculated for each campaign and campaign parameter.
 BENEFITS
• Optimize marketing expenditure by finding out whether you are attracting the right prospects to your site
• Identify inefficiency of home page layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
Increase customer acquisition and sales
  Note: Conversion rate tracking is fairly easy to implement. The only thing you have to do is to add one line of HTML code to the 'Thank you' page at the end of the checkout process or at the end of a signup process etc. If you have any questions concerning campaign management or conversion rate tracking please have one of our sales representatives contact you.
 


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