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Custom Reporting
Tailor our reports to your specific requirements. Use the easy-to-use Custom Report Wizard to add or subtract metrics within a given report. If you like the result, you can bookmark that report for future use.
Custom Reporting is an exclusive feature of zWebTulz Enterprise |
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Executive Dashboards
Focus on the numbers that move your business. Executive Dashboards give you a snapshot of your key performance metrics. Use dashboards to set goals, track your progress and identify danger points.
Dashboarding is an exclusive feature of zWebTulz Enterprise |
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Advanced Campaign Management
Measure the ROI of your marketing campaigns, including CPC, CPM and CPA cost models. You can define hierarchical categories to organize your report display (for example: paid search, vendor, keyword group). Then, use Custom Reporting to set up exactly the reports you require. |
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Live Cost Analysis
Measure the ROI of your paid search campaigns, keyword by keyword. CPC Live Cost Analysis pulls together dynamic price information from the leading PPC search engines with the revenue earned on your website.
Included as a standard feature of zWebTulz Enterprise, Live Cost Analysis is also available as an optional plug-in to zWebTulz E-Business. |
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Comparative reporting
How does your website performance change from month to month? With Comparative Reporting you can examine the results for two time periods, side-by-side on the same page. If you regularly need that report you can bookmark it for future use.
Comparative Reporting is an exclusive feature of zWebTulz Enterprise |
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Merchandise Reporting
Track the individual products your customers purchase, including the number of units sold, revenue per product, any applicable discount, shipping and tax. You can even track which products your visitors preview (for example, on a product page), and how many they add to their shopping cart. Define categories for your products, and create custom reports to further analyze your product performance.
Merchandise Reporting is an exclusive feature of zWebTulz Enterprise |
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Path Explorer
Study the profitability of your website links—by viewing and navigating the pages of your site. Path Explorer is a downloadable plug-in to Internet Explorer 5.5, and higher, and superimposes link performance directly on the web page.
Included as a standard feature of zWebTulz Enterprise, Path Explorer is also available as an optional plug-in to zWebTulz E-Business. |
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Real-time Segmentation
Analyze how different groups of visitors respond to your campaign landing pages, page layouts, calls to action, and more. The segments you create also apply to historical data. Use this information to identify your most lucrative visitors and optimize your offer.
Real-time Segmentation is an exclusive feature of zWebTulz Enterprise |
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Analyse step sequences
Use Scenario Analysis to troubleshoot your most popular paths to sale, and reduce shopping cart abandonment. Analyze the steps your visitors take through any multi-step process, for example a purchase or a form submission. Create an Ad-hoc Scenario and the changes apply to historical data, too. |
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