| Custom reporting |
|
Feature
Add or subtract metrics within a given report using the Custom Report Wizard. If you like the result, you can bookmark that report for future use.
Availability
zWebTulz Enterprise |
Benefit
Customize our reports to your business’s unique requirements. Get exactly the metrics you need, when and where you need them. |
 |
 |
| Live Cost Analysis |
|
Feature
CPC Live Cost Analysis pulls together dynamic price information from the leading PPC search engines with the revenue earned on your website.
Availability
zWebTulz Enterprise
zWebTulz E-Business (optional plug-in) |
Benefit
Measure the ROI of your paid search campaigns, keyword by keyword. Increase revenues without spending more. |
 |
|
| Advanced Campaign Management |
|
Feature
Track your marketing campaign results. Associate costs with campaigns - including CPC, CPM and CPA cost models. Define hierarchical categories to organize your report display.
Availability
zWebTulz Enterprise
zWebTulz E-Business |
Benefit
Measure the ROI of your marketing campaigns and optimize your marketing budget. Analyze your results across categories you define. |
 |
|
| Real-time Segmentation |
|
Feature
Analyze how different groups of visitors respond to your campaign landing pages, page layouts, calls to action, and more.
Availability
zWebTulz Enterprise |
Benefit
Identify your most lucrative visitors and optimize your offer. |
 |
|
| Merchandise Reporting |
|
Feature
Track the individual products your customers purchase, add to their shopping cart, and preview. Define categories for your products, and create custom reports.
Availability
zWebTulz Enterprise
zWebTulz E-Business |
Benefit
Increase revenues by identifying and promoting your most profitable products. |
 |
|
| Scenario Analysis |
|
Feature
Analyze the steps your visitors take through any multi-step process, for example a purchase or a form submission. Redefine your process and the changes apply to historical data, too.
Availability
zWebTulz Enterprise
zWebTulz E-Business |
Benefit
Troubleshoot your most popular paths to sale, and reduce shopping cart abandonment. |
 |
|
| Comparative Reporting |
|
Feature
Examine the results for two time periods, side-by-side on the same page. If you regularly need that report you can bookmark it for future use.
Availability
zWebTulz Enterprise
zWebTulz E-Business
zWebTulz Premium |
Benefit
Learn how your website performance develops from month to month. Use past results as a benchmark for improvement. |
 |
|
| Path Explorer |
|
Feature
Study your link performance by viewing the results directly on each web page. Path Explorer is a downloadable plug-in to Internet Explorer 5.5.
Availability
zWebTulz Enterprise
zWebTulz E-Business (optional plug-in) |
Benefit
Identify your most profitable web links and navigation paths. Optimize your pages to increase the flow of traffic through these paths. |
 |
|
| Path Analysis |
|
Feature
Learn the most popular navigation paths to or from a given web page. Available as a drill down from many other types of page analysis reports.
Availability
zWebTulz Enterprise
zWebTulz E-Business |
Benefit
Improve website navigation and help your visitors better reach their goals. |
 |
|
| Easy Export Function |
|
Feature
Download your zWebTulz report data in Excel or CSV format. Download up to 10,000 records at a time.
Availability
zWebTulz Enterprise
zWebTulz E-Business
zWebTulz Premium |
Benefit
Easily share your zWebTulz reports with colleagues, or archive them for later use. Even large files are easy to manage. |
 |
