Products > Plug-Ins > Live Cost Analysis
Are you getting the best value from your PPC advertising budget?
zWebTulz Live Cost Analysis provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. The service pulls together dynamic price information from the leading PPC search engines (Google, Overture, FindWhat, Espotting, etc) with the revenue earned on your website, to measure the profitability of each keyword.
Available as an add-on to zWebTulz popular E-Business edition, Live Cost Analysis offers you clear, concise and actionable reports on which campaigns, keywords and search phrases are bringing you the most new customers, and which keywords are the most effective at driving qualified customers.
Benefits
- Retrieves dynamic cost data from all major paid search engines
- Calculates the return on ad spend (ROAS) of paid search campaigns
- Provides keyword-level breakdown of clicks, costs and revenue
Availability
Live Cost Analysis is included as a standard feature of zWebTulz Enterprise and E-Business editions. |
